Zoe's Thoughts

Pezzo di Studio was born to blend art and marketing to create advertising pieces that last in consumers’ minds. Since the start in 2018 it brought its artistic imprint to some of the most ambitious fashion brands of the world, by setting their products into imaginary worlds created by pure inspiration. In our works, we try to create completely natural and analogical, but futuristic environments. Let's try to imagine a future not made of technological evolution, with flying machines and robots, but made of a return to the essential. There is a real contrast between what we create and the means with which we do it since we use a highly digital medium to create completely analog environments. About the drop Zoe is a digital person who lives in a world created by her own imagination. She is the only human in this imaginary where everything is shaped by her inner self. Zoe reflects a reflection on existence and on modern society, asking herself questions and explaining lessons she learned while creating her environments. Each artwork of the collection focuses on a specific theme, and it is meant to inspire visually and psychologically. It is an invitation for the viewer to contribute to completing these thoughts with his own knowledge and experience so that he can fully understand the images and make them personal.