Lucerne Festival

Lucerne Festival, one of the world’s oldest and most renowned classical music festival, will be launching its first NFT collection, in collaboration with Patron-of-Art.com This collection consists of rare NFTs of four unique artworkss from the past summer festivals (the oldest dating back to 1954) created by famous artists, and the goal is to engage and nurture a new audience for the field of classical music. As such, select NFT buyers will be offered real-life benefits such as enrolment into their exclusive Friends of Lucerne Festival Club, free tickets to the Spring Festival 2023, in-person meet and greet, and more. Press release below: In line with Lucerne Festival Forward's values of innovation and experimentation, Lucerne Festival and Patron-of-Art.com – a digital collectibles platform for cultural institutions – will launch the festival’s first collection of non-fungible-tokens (NFT). The NFTs will represent limited-edition digital replicas of four unique posters from Lucerne Festival’s archives. The sale will start exclusively at Patron-of-Art.com on 2 November 2022. “It is in Lucerne Festival’s DNA to be innovative, not just in live concert experiences but in engaging and interacting with our audience”, explains Michael Haefliger, Executive and Artistic Director of Lucerne Festival. “I’m incredibly excited to launch our first collection of NFTs and share artworks representing our past festivals. This new technology gives us a creative way of reaching an audience that we may not reach through traditional channels.” Dr. Stephan Holzer, CEO and Founder of Patron-of-Art.com, says: “It is an honor to partner with a renowned cultural institution like Lucerne Festival. Projects like this can help them to gain traction with a growing digital audience and nurture a new generation of classical music enthusiasts, while engaging their existing audience in a unique and meaningful way.” The NFT collection The Lucerne Festival, previously known as Internationale Musikfestwochen Luzern, dates back to 1938. It was then, with a legendary "Concert de Gala”, that Arturo Toscanini gathered celebrated soloists to form a unique elite orchestra. A well-known artist was commissioned each year to create a poster to represent the Summer Festival. The first NFT collection will feature: Internationale Musikfestwochen Luzern, 1954 – Donald Brun Internationale Musikfestwochen Luzern, 1991 – Niklaus Troxler Internationale Musikfestwochen Luzern, 1994 – Rosmarie Tissi "Eros" – Lucerne Festival, 2010 – Interbrand